A look at the super successful primetime fare on the highly rated TV show My Super Sweet 16 throws open opportunity for TV programmers in India. If it can be tweaked for a little younger kids say between 8 & 14 it can work wonders.
The original show is about the excesses of privileged youths marketing the achievement of making through their 16th year. Parents sign cheques of USD 200,000 saying it’s worth it!
The parties, as the Time magazine recently said, are the equivalent of Hillary Duff’s MP3 videos. It is all about a celebration of self.
Growing number of urban middle class families, with fewer children at home, are already going overboard in ensuring that their kids get the best. I usually say believe that the socio economic classification does not apply to kids. Because every parent does more for his kid than what he can realistically afford.
Contemporary attitude towards parenting is like the average first date – we all go overboard!
What better way could there be to help parents see what really is the best that they can do for their kids than by showing them (and their kids) how people, who have the money, do it.
When the Mittal, Chatwal & Subroto Roy Sahara’s children’s wedding can give so many ideas to the Indian elite, why can’t a show for elite kids stoke middle-class aspirations.
Rarely would one have come across a kid who does not look forward to his birthday celebrations. A program like this would only make kid’s aspirations a little more specific and put parents under a little more pressure!
No matter how unethical or immoral it might make Television programming look, it would sure make parents, and more importantly kids, take note.
It sure is about self-centered greediness that gives infantile a bad name, but if people like it, let’s give it to them.
If the thought sounds rather too outrageous for kids it can very well be done for teens or youth. The idea is to make everyone in the program famous for a price and make everyone watching the program aspire for it.
There is a new industry taking shape that is devoted to re-creating celebrity culture for anyone who can afford it, fame is a commodity like any other. A show like this could gratify those who have it by helping them flaunt it & would connect with those who don’t by giving them what they love to read in tabloids and supplements of leading dailies.
The original show is about the excesses of privileged youths marketing the achievement of making through their 16th year. Parents sign cheques of USD 200,000 saying it’s worth it!
The parties, as the Time magazine recently said, are the equivalent of Hillary Duff’s MP3 videos. It is all about a celebration of self.
Growing number of urban middle class families, with fewer children at home, are already going overboard in ensuring that their kids get the best. I usually say believe that the socio economic classification does not apply to kids. Because every parent does more for his kid than what he can realistically afford.
Contemporary attitude towards parenting is like the average first date – we all go overboard!
What better way could there be to help parents see what really is the best that they can do for their kids than by showing them (and their kids) how people, who have the money, do it.
When the Mittal, Chatwal & Subroto Roy Sahara’s children’s wedding can give so many ideas to the Indian elite, why can’t a show for elite kids stoke middle-class aspirations.
Rarely would one have come across a kid who does not look forward to his birthday celebrations. A program like this would only make kid’s aspirations a little more specific and put parents under a little more pressure!
No matter how unethical or immoral it might make Television programming look, it would sure make parents, and more importantly kids, take note.
It sure is about self-centered greediness that gives infantile a bad name, but if people like it, let’s give it to them.
If the thought sounds rather too outrageous for kids it can very well be done for teens or youth. The idea is to make everyone in the program famous for a price and make everyone watching the program aspire for it.
There is a new industry taking shape that is devoted to re-creating celebrity culture for anyone who can afford it, fame is a commodity like any other. A show like this could gratify those who have it by helping them flaunt it & would connect with those who don’t by giving them what they love to read in tabloids and supplements of leading dailies.
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