Tuesday, June 26, 2007

Television is holding the décor hostage



Thanks to Jammy’s post where he mentioned how one day he discovered that most of his furniture was curiously facing the Television, I got thinking. How as the décor in home before Television made its entry? Well, it was all but aligned in the same direction.
Most of the homes in the world have a décor layout that is made to comply with the positioning of the Television in the room. In other words all critical décor elements need to look towards the Television.
One would assume it is but logical that all the people sitting in a room should look at the TV to see what is on it.
Logical and simple isn’t it? Exactly, that’s my point.
‘Why do we need to look at the Television, why on earth can’t the Television look at us instead?’ That is exactly how it should be.
No matter which way a person is looking in a room or even outside it, he should be able to look at the television effortlessly. In other words a TV ideally should be wearable not just beautiful, slim, flat, black, hanging on the wall or sitting in a cabinet or any such thing.
Television designs are all based on a mindset that it will be placed somewhere in the room, whereas ideally we should be able to tune in and tune off the Television without having to sit or look in a particular direction.
Real technology ironically is invisible and that is how it frees us. This is simplicity at its best.

Home décor should be an example of form and function in perfect harmony and Television must abide by the decor not the other way round.

Television and should not makes us sit in a chair like the barber makes us sit in the saloon chair during the haircut and decides which way we are to turn our head no matter how much we want to look in the other direction. Ouch my neck!

2 comments:

Rahul Sethi said...

hey,
If u can recall i am a student who has been following your observations.

I hope to use one of your observations - the one where you linked language to trends in thought - for one of my papers. The paper is on 'consumer behaviour'. Of course i will be conducting my own research and will try and come up with a few more categories. I also plan to give the concept a solid theoretical basis and outline possibly where it could be flawed. I also then plan to corelate the study that the (group of) brands that are used by the group i observe and identify why certain message appeals work for them. With that i will be making them play certain word games such as taboo - and making them brand specific - so that i can outline whether the words used commonly are being used to describe a brand which signifies action orientation for example. If yes then brilliant - if no then thats another observation. I am also trying to fit word association games as a part of the study.

I hope to seek your permission to undertake this study because it is through your post that the idea has been generated.

Thanking you in anticipation

Rithika Kumar said...

Hey Saurabh!

Long time,heard your in China!!WOW!!

Fantastic observation!
never thought about how the TV has dictated our home decore settings...[despite the fact that im the perpetual rearranger of furniture at my place]
Was chatting with a friend whose was caught between a rock and a hard place when he had to make a decision as to whether the TV needed to be shifted into the bedroom or should it sit in the living room?

Bedroom intimacy v/s the lure of the TV screen

To this particular couple this seemed to be the deciding moment of their relationship!!
the power the TV has in our lives is ever astounding!