Organizations are more rational than individuals as decision makers

Good and Bad.

Good because rationality brings longevity to the setup. We all want to live long (if not forever!) It is not very surprising that celebrity fades faster than the brands they endorse (well, most of the time).

Bad because when it comes to understanding and interfacing with consumers (especially in consumer products/services business) organizations are unable to shed their rational hangover (or take of the logic hat if you please).
They fail to step into customer’s shoes leave alone walking with them in those. Because the underlying assumption for everything that they think and do about their customer assumes that they are thinking rationally.

I call it the iron fist in velvet glove thing – be rational but behave emotional. I believe that people & processes in any organization can gain a lot by striking a balance between being logical and being themselves. Our desire to control everything is understandable – but we can’t imagine the payoff of letting things be, at least sometimes, because we have never done it.
Letting be, letting go, stepping back and even away from rational thinking or just asking oneself “what do I personally believe in?”, can actually throw up some really new directions.
From there on we ‘just’ need to walk in the direction (guts again!)