We talk more over phones because we have mobile phones, we send more and more text messages because it is the supreme unobtrusive way to communicate, the moment we are in a unfamiliar place we pull out our mobile phones and try to look busy, if we reach the cinema hall before our friends, we try to keep our eyes anchored to luminescence from the mobile phone screen, for we do not want to ‘feel’ vacant or not in control.
There are a lot of things that personal technologies make us do, which we perhaps would not have done otherwise! However, ‘dressing up for technology’ is something that I believe is new. That is precisely the impact that High Definition. High definition tends to amplify details up to six times more than standard definition. It means that talc-based makeup would actually be accentuating, instead of hiding, those pimples, pigmentation, eye bags, enlarged pores and, horror of horrors - wrinkles when viewed on high-def TV.
With high definition cameras now offering 720p HD video-recording capability, it'd just be a matter of time before our cameraman goes HD and we'll have to prepare ourselves for a high definition recording. This basically translates to talc-based makeup now accentuating, instead of hiding, those pimples, pigmentation, eyebags, enlarged pores and, horror of horrors, wrinkles when viewed on high-def TV.
This is bad news not just for TV / Movie personalities but also blushing brides obsessed with their appearance before the unforgiving clarity of high-definition.
No wonder that preeminent companies who are offering makeup that can ‘counter’ the new High Definition Recordings are also collaborating with Display and Consumer Electronic Technology Companies. Samsung has tied up with Make Up For Ever to present a workshop that brought together Make up and High Definition.
To me, high definition which is a kind of HiFi (High Fidelity) for the viewer is actually making the life of those on camera difficult. It would be all the more challenging for performers to manage their looks when they are being recorded during live shows. I hope I do not sound too harsh when I say this but in the future, the beauty of near perfect display technologies just might bring out the hitherto hidden ugliness of show business.
Tuesday, October 21, 2008
HD’s Unforgiving Clarity
Posted by Saurabh Sharma at Tuesday, October 21, 2008
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