Thursday, November 20, 2008

Big Phone-Small Phone : Pocket Phone-Jacket Phone


Last week I met this young man (26). As we started talking, he passionately described how he used his mobile phone and how many phones he had actually bought ever since he started using them about eight years back. As I discovered - even now he had at least three handsets and he used them interchangeably. This got me thinking as to what could be those occasions that he actually changed one of his phones for another.

What surprised me was the reason that he described for switching between his BlackBerry and the smaller Samsung or the Nokia phone that he had. He explained how the Blackberry was out of bounds for him during summers. He thought it was too big to be carried gracefully during the summers because during summers one wears clothes with fewer pockets to carry a big phone. The sight of a large phone bulging from the pocket of his jeans was not his idea of carrying a gadget. However he found it easy to carry the same BlackBerry during winters for the jackets that he wore, offered enough pockets to hide the phone. Given that was not using his BlackBerry to check office mails (surprising again!), it was not completely unthinkable to watch someone let go of his BlackBerry one whole season!
It is surprising to observe how people organize their mobile devices around their needs and in their own special ways.

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