Thursday, July 30, 2009

Divergence 2


The scenario of Divergence that I talked about in the last post is probable, however its probability hinges on some basic consumer factors. There could be more but I would start by outlining three:

1. What percentage of the total users would like to have separate portable devices for functionalities like taking pictures, navigation, music, games etc?
2. Within this group, what percentage of people would like to upload, download pictures instantly after capture, or play music and games online and on the go?
3. And finally how many people from the second group would be prepared to pay for wireless connectivity services that enable these activities?

Conventional logic would perhaps make us believe that such consumers might be very few. However I believe that adoption of such new gadgets and services might not follow a linear course as we saw above. A lot hinges on the form and experience factor of these new gadgets and these wireless services. (Future surprises us all the time – it was difficult to imagine that people would always want to carry all the music that they liked. But as we saw with the success Apple iPod – they did, and even paid a premium for it!)

The other set of questions that these gadgets and services raise are to do with operational factors like industry standards and interface. What would be the application software in these devices so as to be able to interface with the Internet? Which operating system would they use?

I remember reading Everyware, by Adam Greenfield, last year. Greenfield offers a sneak peak into the questions that ubiquitous computing (ubicomp) would raise in the future. The book looks at the ecosystem of the wirelessly interconnected devices of the future. Greenfield goes on to talk about the importance of finding common standard for all these things to be able to interface effectively. AT&T’s pursuit that I discussed in the last post would l make this need even more immediate.

What might be exciting to visualize is that if this is going to happen in the future, what would happen then. In other words what could be the social impact of these technology developments and how could it potentially impact our behaviour in the time to come?
Questions from our future are heading our way fast!

3 comments:

Mehak said...
This comment has been removed by the author.
Mehak said...

It would be interesting to see which company lowers costs and creates network effects large enough to emerge as a leader, and how brand extensions will effect choices made by people.

Saurabh Sharma said...

Thanks for Reading Mehak. I believe that by expanding into connecting more devices than the mobile phone and mobile computers the carriers stand a chance of building stronger consumer brands out of themselves than before.