Monday, September 28, 2009

Warning: Ubiquitous Intelligence Ahead - Party Responsibly!


Sony recently unveiled the immensely interesting Party-shot. The dock-like contraption is capable of rotating 360 degrees and tilting 24 degrees. It uses a combination of Sony’s Smile Shutter and Face Detection technology. In other words the camera attached to the Party-shot will seek out profiles and automatically take pictures. But this post is not about the features of this new gadget and the technology behind it. This post is also about what would happen when we forget that our friend’s camera is watching us even when we are 4+ drinks down happily swaying all over the dance floor!
What would happen to post drinking privacy when our host would no longer need to drink less to capture those ‘golden moments’ (read morning after regrets)?
I mean everyone would be equally drunk and Party-shot would be busy doing his job by clicking everyone as clearly as the technology allows. (People who watched three drunk men on a security camera happily walking away with Mike Tyson’s pet tiger in the movie Hang Over, would better relate to what I am pointing at here)

This points at the potential social impact of the ubiquity of intelligent gadgets around us. Ubiquitous intelligence could be great convenience as long as we remember that we are being watched by, more than just the, security camera. We might be in for unpleasant surprises when we don’t.

What we would do, in our offline world meshed with ubiquitous intelligence and in our online world full of our digital fingerprints, is going to increasingly effect our everyday life. I already know more than a handful of people who have been caught with embarrassingly contradicting accounts of personal information. What you are on Facebook, a dating website, a Blog, a business networking website, Twitter and the Office intranet are not as mutually exclusive as many of us are beginning to realize.
It is difficult to imagine that the fear of being recorded while doing the off the record things would slow or stop the adoption of such technologies, but I can clearly foresee the emergence of new services to manage this involuntary ubiquity.
I can foresee online or digital PR evolving to serve not just the big brands or the rich and the famous but just about any individual who wishes to have a cleaner, or should we say a ‘better-managed’, online presence. Similarly, like the mobile phone or GSM network jammers of today (used mainly for security purposes), I can visualize portable devices that act as ‘sensors for gadgets’ that help people scan the environment every time they seek ‘privacy out of home’.

However all this assumes that we are not drunk perpetually. So drink even more responsibly in the future because you’ll never know when you are going to go live!

Thursday, July 30, 2009

Divergence 2


The scenario of Divergence that I talked about in the last post is probable, however its probability hinges on some basic consumer factors. There could be more but I would start by outlining three:

1. What percentage of the total users would like to have separate portable devices for functionalities like taking pictures, navigation, music, games etc?
2. Within this group, what percentage of people would like to upload, download pictures instantly after capture, or play music and games online and on the go?
3. And finally how many people from the second group would be prepared to pay for wireless connectivity services that enable these activities?

Conventional logic would perhaps make us believe that such consumers might be very few. However I believe that adoption of such new gadgets and services might not follow a linear course as we saw above. A lot hinges on the form and experience factor of these new gadgets and these wireless services. (Future surprises us all the time – it was difficult to imagine that people would always want to carry all the music that they liked. But as we saw with the success Apple iPod – they did, and even paid a premium for it!)

The other set of questions that these gadgets and services raise are to do with operational factors like industry standards and interface. What would be the application software in these devices so as to be able to interface with the Internet? Which operating system would they use?

I remember reading Everyware, by Adam Greenfield, last year. Greenfield offers a sneak peak into the questions that ubiquitous computing (ubicomp) would raise in the future. The book looks at the ecosystem of the wirelessly interconnected devices of the future. Greenfield goes on to talk about the importance of finding common standard for all these things to be able to interface effectively. AT&T’s pursuit that I discussed in the last post would l make this need even more immediate.

What might be exciting to visualize is that if this is going to happen in the future, what would happen then. In other words what could be the social impact of these technology developments and how could it potentially impact our behaviour in the time to come?
Questions from our future are heading our way fast!

Monday, July 27, 2009

Divergence 1


(It has been a long break (again). I guess too much of work at work is not the best thing for a Blog. Hope to be more regular from here on..)

Digital camera, game consoles, e books readers, GPS devices etc, are all familiar gadgets of everyday use.
Now imagine all these devices having the ability to hook up to the Internet on their own.
• I mean the camera does not need to wait to be near a computer to transfer pictures nor does it need to be attached to a mobile phone to share
• The mobile game console can surf the net in wide area - wirelessly
• The GPS device does not need to be attached to a mobile phone to get its quadrants right
• The specialized e book reader (largely like the Kindle of today) hooks up to the Internet on its own, wirelessly.

If AT&T were to have its way – we could soon see a mobile service provider selling subsidized cameras, GPS devices, E-Book Readers, hand held video game devices and more (BusinessWeek July 2009). The motivation for a company like AT&T is quite simple more the number of wireless connections, greater the usage and thus higher the revenues.

So what’s the big deal? Two I think:

1. “‘Master Gadget’ Never Really Came (the wait is forever?)”
This indicates that the device approach to the definition of convergence (one device does it all) is not coming out to be true. Somewhere corporations have realized, that it is not worthwhile to wait for that ‘one device’ that people would start using as their master gadget (i.e. make calls, surf web, take pictures, read books, listen to music, get directions, play games, etc etc)
Why has it not come? Well, it is debatable.
Corporations would prefer to say that majority of consumers are not ready to switch to and pay for that one device.
Consumers would say – there is no worthy device that can deliver satisfactorily on even half of the desired functions well.

I guess iPhone or iPod Touch, are examples of devices that have managed to come close to the desired multi-functionality

2. “The real war for standards (operating system etc) is perhaps about to begin”
Which OS version and Internet browser would these many different devices (made by manufacturers spread across the world from Tokyo and Seoul to Shenzhen in China, use? Internet Explorer, Firefox, Google Chrome, Safari or Opera? Netbooks going the Android or UNIX way or Nokia building Symbian as the Mobile OS standard etc are not the real news. The real news would perhaps be who among Microsoft, Nokia, Google etc ends up holding the majority of the Operating system and Application software sky.