Research your Imagination & add some Imagination to Research

This works like gang busters! Just look at most of the successful fiction that has ever sold or is still in the market. It is a combination of personal experiences or solid research spiced up with a good deal of imagination. What you get at the end of it is fiction that everyone likes to read.

It is not too boring for it is not just life reported as it. It is a combination of life lived and imagined. It is not completely unfounded or imaginary for it is always based on some real instances or serious research.

That’s exactly how qualitative research can work best - information blended with inspiration and intuition. What you’d get at the end of this is actionable understanding of people, insights, that are not general knowledge, knowledge that is not rote and business that is not boring.

The link that we’ve been missing thus far is set of researches that can do this - professionals who can blend business thought with everyday empathy and human intuition.
Believe me the day we can do it – every act of marketing would be fresh and every new consumer learning would be a breakthrough!