wiki life

RapLeaf, Spock and Wink.com are thee examples of how online content is close to near complete democratization. Profile that you create here, pictures you put here can all be modified/ ‘corrected’ by visitors. Anyone can add photos or a short description to any profile. Then Spock members vote on what remains there and what goes away.
Basically people who know you or ‘think’ they know you can say anything about you and write it too. You are not what you think you are or want people to think you are instead you are what people around you think of you. It is almost as if gossip, raves, rants are no more behind the back.. It’s all out there and the last thing you want to do is lie. (A lot of Web 2.0 anyways is all about getting real, just like real life isn’t it..) As RapLeaf puts it - It is more profitable to be ethical.

Other than this ‘profound awakening’ about not lying on the net there is something for brands and marketers here. I believe it is a great feedback opportunity – just put your brand or ideas here (and if you are known or stand for something, people will come with their candid raves and rants..) but prepared for everything that follows. Just like a matured man or woman your brand must also learn to accept the truth no matter how tough it might be.
To me this is a great tool to see where we stand and where we fall as people, as marketers, as friends.