Be daring, be driven & be down to earth - Introduction

Well, we are nowhere even close to being an authority on doing what we do for a living – advertising. Add to it we are now in a new market, new people, new culture, and most critically we need to adapt to a new language and there is a long-long way to go.
But we can’t help but give in to the temptation of sharing experiences that have gotten us excited. Like children learning to talk (our baby steps while attempting to learn a new language), trying to eat (with chop-sticks, and eat new kinds of food), dress differently (its cold & we need to wear so many clothes!), drink more (a lot more - like our Chinese brethren), and drink ‘hot’ water and do very-many other new things.
It is almost like being born again, like rebooting our career and life. It is an amazing experience, and every moment is a turning point in a new way.

But like with Windows, rebooting career and life makes it faster, better & fresher. At least that is what we are experiencing here. Despite all our inabilities or as one of us would put it, ‘hands tied behind our back’ kind of situation, we believe we have learnt a few things about going around working on brands and business here. These learnings have played a vital role in helping us in the absence of certainty of knowledge.
We are excited about these learnings and we would like to share without wanting to sound like over confident ‘know it alls’.
Also, we feel this account of our experiences is rather honest, because as we stepped back and looked at the six months gone by, we realized that the most important elements of learning from this so called ‘recipe of success’ were purely incidental. The only thing that we consciously did, was that we spotted these elements of learning early, and then repeated them again and again, modifying them in different ways to suit different situations. In hindsight, these learnings have proved to be that mechanism that helped us wade through the pool of ignorance and uncertainty.

What we are going to share in this space is not a formula in any way. It is just something that we believe has worked for us and may be in some way it can prove to be useful for a larger group.
To put it succinctly - people, perceptiveness, patience, persistence & passion have together been our firepower in this ‘hands tied behind our back’ kind of a situation.
We have structured our learnings into nine broad subheads and we sincerely hope that you enjoy reading them as much as we enjoyed penning them.