Be daring, be driven & be down to earth – Fight!

This perhaps sounds blasphemous. Why would we want to fight among ourselves? After all we just said that we are a team of friends. Well, yes we are a team of friends, but we still got to fight. Fight not without reason but to drive our individual opinions home. Nobody loses in an argument on the brand. But the brand does lose everything if there is no argument. Perennial consensus is perfect recipe for demise of ideas. If we are smart people, we all would have a point of view on everything. And if we have a point of view we must express it. We have to chase our point home. Like a man chasing the winning lottery ticket, in a dust storm.
We must stick our neck out if we are not convinced about the way things are moving on our brand or business, this should be irrespective of how young or old we are in the team (or even in age or experience).
Also, while, most of the times arguments settle down before we board the taxi to the client’s office, but there also are times when they do not settle. In such situations, we need to express that we are not convinced with the majority or hierarchy opinion. There is no reason why we should not point out our conflicting view, in front of the client. Acknowledge honestly that everyone does not agree. If the need arises, debate in front of the client again. We have observed that diversity of intelligent point of view, makes the client very confident about the quality of work being done on the brand. In other words, the client can see that the team is involved, is passionate and has looked at the situation from multiple stand points, which after all, is in brand’s best interest.