New Khosla Kunj - Morning Sounds

Every Indian middle class family wakes up with some typical morning sounds. These could be the ringing of the Pooja Bell by the grandmother and sounds from the morning service of a MW Radio Channel - be it the local AIR Station or the language service of the BBC.
More recently we have also started hearing sounds from Astha, Sanskar or any other a devotional TV channel. Thanks to grand moms who tune in meticulously everyday.

There another set of sounds that are more people created, like loud gargling (as it was in the film Khosla ka ghosla) or clearing of throat at the top of one’s voice.
In many south Indian families one wakes up with the sounds of the mixie grinding the dal or rice in preparation of the breakfast.

These sounds, like the other dominant morning sound of alarm clock, are embedded in our memory and we never stop relating to them at any age.

As promotional content creators there is opportunity for us to use these sounds for communicating with our users better for embedding our message in the user’s mind better.