Reality Radio

This though is from a dear friend & colleague – Prem.
I was amazed when he said how TV reality shows, designed around singing competitions, are actually as well suited for another media – Radio.
Imagine the difference that it would bring to the way the winners are chosen.
On Reality Radio performance would be judged by how one sounds and not how one looks. The focus would be on one’s ability to stretch his voice and not the streaks in his hair or the shimmer on her top!

This is no surprise because singers were originally ‘playback’. What is surprising is how radio stations missed this opportunity. Actually they can still do something with it – imagine a radio reality show that is designed to choose Real Playback singers for the next wave of Hindi Cinema.

The most expected block for this would be an argument – “but radio is not by appointment, so how can we have such shows?” The fact is that media is what you make of it. TV is big today (and much bigger than radio) because starting 1990-91 Cable and Satellite radio exploded TV as a media. Today TV has multiple segments of channels & thus viewers (see my last post on “Expression with a Vengeance”.
There is a similar opportunity existing for Radio too, just that no one is tapping it yet.
But I am sure one station would soon take the ‘risk’ and next you’ll see everyone talking and writing about it.

Radio is here, now let’s get some reality to it!