New Khosla Kunj - Native Frugality

Mr Khosla’s moments with his Chinese calculator and his daily practice of noting down household expenses in a diary represent a middle class man’s regular monitoring of his expenses. Almost all the families have this notebook – usually called the “hisab ki kitab” (book of daily expenses). A middle class man is very cost and value conscious. He understands the meaning of financial planning. No wonder Mr. Khosla is shocked when he gets to know that his son Cherry has spent Rs. 12,000/- to book a room in a 5 Star hotel.
Frugality is again in action while Mr. Khosla & Bunty (Ranvir Sheorey) are fixing drinks. Mr. Khosla points out how the whisky would not have splashed out of the glass (and wasted) if he had put the ice before pouring the whisky. Small symbols of middle-class India’s native frugality- try and save whatever you can however you can. Marketers that help the middle class strike this proverbial balance between value and price lead the pack in whichever category that they are in.