Monk outside Maverick inside

Less is more in qualitative consumer research.
Speak less listen more.
Be seen less but capture everything.
Be a maverick but play the monk.
A good qualitative researcher needs to stimulate discussion and yet not be seen as a catalyst.
A good researcher’s presence should not be felt. He has to paint the canvas without using any colours.
A good researcher needs to slow down the respondent rationally and stoke him emotionally!
For a good qualitative researcher being polite, powerless and perceptive is what works best.