Tuesday, June 26, 2007

filmmaker-planner-marketer



A filmmaker can be a great planner;
A real planner can be a great filmmaker;
If a planner can think films (commercial feature films please) then he can think people even better!

Pardon my limited knowledge of the art of film making but whatever limited I know makes me believe that if a planner can think like a filmmaker, or if not that much then at least he can get in the mind of a filmmaker upon watching his creation, he can really do some great people oriented work for brands and marketers.
The act of getting into the mind of a filmmaker helps in understanding ‘the creation of meaning’. How we create happy environment, how we create sensitive moments, how we make romantic intimacies happen etc.
The symbols of intimacy, joy, revelry etc say a lot about the culture and the way meaning is created in that culture. Filmmakers do it all the time and good filmmakers do it really well.
Any planner who can understand (and perhaps even recreate) the ‘creation of meaning’ in a way people relate to it happily is poised to be a people person.

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