Thursday, November 01, 2007

Why is only this, your chosen strategy?

Well, I do not know who thought of it first but recently I heard one of our senior colleagues say this. Come to think of it – it is a bloody good question; One of those that we seldom ask ourselves. The question is a great way of checking if we ‘think’ what we want to do is right or is it our ‘gut’ (‘or past experiences’) that is driving us to do it. In fact when you try and answer this question you begin to think not just why the chosen plan works but more importantly what could be the other plans or approaches to achieve the same objective.
This, I believe it is supremely democratic introspection – which sometimes gets undermined especially when we are very passionate about a particular way of approaching the problem.
It is a great way of checking what one is thinking. Also, I would suggest administering this question after having decided the chosen path or plan. Because by this time we have done a good deal of thinking convincing ourselves and people around about our proposed way of doing things

The idea is to check dispassionately what we are passionate about. If the approach is solid the plan will endure the test but more importantly it would open up a lot of streams of thinking that would preempt questions and comments from people who are not close to the making of the original plan – most of the times our end consumer/audience is in a similar situation. Thus while answering why this is the best strategy or our chosen strategy, we are also preempting some questions, concerns or contradictions which are often eclipsed by our passion for the chosen path!

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