Monday, January 29, 2007

The future of celebrating the past



While going through business journal recently I came across something interesting. It was about technology. The write up asked if the technology sector, with it obsessive focus on the future, should celebrate anniversaries of its old technologies?

What should we value more – where we are today and where we want to be in the future?
Or
Think about where we have come from?

Think about when was the last time we truly felt that something ground breaking had been introduced in the market?


  • iPod is in it’s fifth generation and it still looks and does the same old stuff;

  • Plasma screens are in their 8th generation and still suffer from the sme burn-ins!

  • Best of cameras still make normal eyes blood red and only after we have got them red can you used the red eye reduction function to cancel it out!

  • CDs have been around so long that they still make DVDs look young and yet both of them get scratched and malfunction!

  • Most surprising and sensational – notebook PCs are exploding, thanks to hot batteries!

  • So many people still have to cut a sorry figure after losing their girlfriend’s telephone number with the ever-increasing number of mobile phone crashes and ‘hangs’!

  • And we still click ‘Start’ to ‘shut down’ the PC!

Aren’t these anniversaries & celebrations missing something?
Like some really revolutionary products!

I would like to celebrate when I can click pictures with my eyes and record audio with my ears.
Till then let’s just focus on the next wedding anniversary get-together we have to attend!

As a technology company one should strive to create products and services that are worthy of anniversary celebrations but never really celebrate!
This also looks like a great positioning idea for a technology outfit wanting to do something similar to what Lexus used to proclaim in its press ads that used to get published in HBR & Fortune – Relentless Pursuit of Perfection!

2 comments:

UnearthLife said...

This one ia fantastic yaar!!!

Saurabh Sharma said...

thanks for the feedback mate