Meaning is empty without Belief

Look at these two pictures. I captured these two moments at Luoyang (a place of great historic significance in China). The girl is sitting atop a lotus and trying to mimic the Buddha pose, just for fun. Her friends, who are not in the frame, were clicking and cheering her. The man is looking at a very old rock carving of Lord Buddha as he takes a drag and reflects (perhaps).
This shook me, more than many of my Chinese friends – may be because the beliefs imbibed in me from childhood about paying respect to God. However if I were not aware of the concept of God, or may be not aware in the way I have been told, then this statue would not have been anything more than a relic of historical value or a beautiful creation that has been preserved. And may be I would also be sitting atop the lotus with my shoes on, doing something similar.
I do not intend to pass a value judgment on anyone here but I believe it is worthwhile looking at things from the other person’s point of view before classifying their behaviour as good bad or anything else. To me things or people do not mean anything without being founded on an underlying belief. A belief, in turn, is based on knowledge and experience. To be able to have an objective point of view about anyone, we perhaps need to make an attempt to tap into their experiences and knowledge and then things look a lot simpler to understand and relate to.
I am not well read so I do not know how many religions already say something like this, but to me this is the biggest religion.
There is no walk like trying to walk in another man’s shoes for a while..
When I step back and look at this from the consumer understanding perspective– the analogy of walking in another man’s shoes comes in very handy. When I try to fathom the knowledge and experiences of the person who I am speaking with I start looking at the world as s/he sees it.
The intersection of the way he looks at the world and the way we as consumer behaviour professionals look at the world is the place where insights opportunities and breakthroughs live.
This sure is an amazing experience!

Observation, Intuition & Tactics

Watch these young men and women in red. They are at the Hangzhou railway station on a hot summer morning – when the sun can almost burn you. These people are selling Hangzhou-Shanghai bus tickets.
(Hangzhou is a popular travel destination in China, it is also the birth place of the famous Chinese silk among many other specialties that it has to its credit).
There is a train between Hangzhou and Shanghai almost every 40 minutes. Thus it would be expected, that selling bus tickets would be rather difficult given the good frequency of trains. Yet these salesmen have found a novel way of doing it. They appear around the train ticket office immediately after one train leaves and continue to be there, selling bus tickets up until 15 minutes before the next train is expected to leave. They have figured out that a sizable chunk of passengers does not like to wait for more than 15 (bus frequency is about one every 15 minutes).

They did not seem to use any technology tool to derive this conclusion however they have intuitively found a way of sequencing the frequency of bus service between the two cities. And to top it all it seems to be working fine.

To me it offers two fundamental learnings for business:

1.Keen observation and intuition helps develop a smart product or service

2.Flexibility & agility is critical as we place our product or service in the market

I am reminded of what I recently read in “Radical Evolution” by Joel Garreau, “Amateurs talk strategy, professionals talk logistics.” In fast growing markets like China and India and in times of rapid technology change, agility is an imperative. There is a lot that these ingenious everyday entrepreneurs on the street, can teach us form their daily stories of survival and growth through their bottom up tactics.

Form Function Faceoff

Only after the dust settles, and the euphoria of holding a very beautiful looking mobile phone is replaced with the realism about “what am I getting for what I am paying”, will the real winner emerge.
Today, as I sit writing this, many would be queuing up outside the Sahara Mall. Today is the iPhone day!
Now Indians will get a phone on which they can pinch pictures with two fingers and make them big or small, will no longer need a stylus and yet need not press any buttons to do what they want to do, would see outstanding details on the screen, would experience desktop-like internet, would experience and unlimited new applications that can be downloaded from the App Store. And most importantly from today they will make heads turn. Well, at least a little.
So, iPhone has it all. Or does it? To me it has great form – shape, look, display, BRAND, status, some novel features to make girls in your office say “Wow!” and rub their shoulder (unknowingly) against yours, a little longer as you show them what the phone can do in contrast to the usual “New phone, nice!” and walk away kind of situation.

Attention for female colleagues apart, but iPhone has its own share of limitations, which I am sure the readers here would have already experienced of read about viz. the hugely infamous ‘no copy pasting and forwarding of messages’ (due to this Vodafone & Airtel make less money from SMSes that are forwarded, no wonder they have not shown any mercy in pricing the device!), Bluetooth only for hands free, no transferring of contacts between the SIM and the phone (strange), no recording of video (that is even more strange) and to top it all no option for external memory. So an 8 GB or a 16 GB iPhone will live as an 8 or 16 GB and die like that! Pity, in our times of expandability and modularity – we can’t do much about that on the iPhone.
This said iPhone is the greatest mobile ‘form’ that money can buy. I would have said this about functions too but because there is no 3G service in India yet, iPhone will remain a hugely underutilized device.
How? Well, for example with 3G you could have watched the much awaited Vijender Kumar fight at 9:30 pm tonight, on-the-go (and needless to say could have made more heads turn!)

While you cannot yet watch the Boxing match tonight, on your iPhone, Nokia pulled of a punch on the day of India’s second medal at the Olympics. They have tried to preempt the iPhone launch with their N96. So what makes this worth looking at as compared to the hugely attractive and so much more talked about iPhone? To me, a lot is going for it. Just sample some of the things that it offers. N96 is a dream come true for memory hungry Indians at 16 GB expandable to 24! With that kind of ‘memory’ I really do not think if N96 will ‘forget’ much. For instance it will remember 18000 songs, keep as much as 20,000 pictures at 5 Megapixel, and store as much as 60 hrs of video that can be viewed on its 2.8” screen.

It also has a novel feature called Wave Secure that will help you back up your phone on the net and even help you track it if you misplaced it. While these are more of the device virtues, which Nokia has traditionally been strong in, what are more impressive are the new applications. Maps functions helps you create your own ‘soft maps’ (I like soft maps), so you can location tag your pictures and create your own world, your own topography for you to share with those who are close. N96 also helps us access OVi, which will now finally go head to head with Apple Apps and we’ll come to know who stands taller.

So how is the stage set? Who will win? Why? What to expect?
The way I look at these two launches is Apple is finally stepping on Nokia soil. I suppose India and China are both big Nokia markets without any iPhone yet. So it would be interesting to watch how things unfold.

Some initial thoughts:

1. I look at this as a battle between form (3G iPhone, in 2G environment will continue to be more of a looker than a doer!) and function (the ‘very loaded’ N96)

2. I see this as a battle for the top slot in terms of image - Apple iPhone Vs. Nokia N 96 – Nokia’s convergence flagship
But the way I look at it now, Apple could win round one – the first batch of sales, because a N96 still looks like a Nokia, and people have seen that look and are a little jaded. They want to flirt with design. And for people ready to pay that price – functionality can take a break for a while (until at least as long as they do not get bored with their iPhone)

3. This might sound a little provocative but I see a lot of girls buying the iPhone – it’s a beautiful thing to carry and it does cute things too!

To me while the iPhone is entertaining, N96 is entertainment converged but people will take time to discover the meaning of entertainment converged, till that time they will fiddle with their iPhones.Another thing, a little unrelated but interesting none the less, is to watch that will be useful to track is iPod sales in India after the iPhone launch. I understand that Apple will end up selling fewer of those, because the iPhone can do a good deal of personal stereo pretty well.

At the end, I look at iPhone’s launch and its predictable success, (unless the devices have a bug or something that makes people regret their decision) as an example of how great product design can cover many a weaknesses of the product. I see N96 as a great workhorse who unfortunately still looks like many other Nokia phones that came before that - one of the reasons why it would be overlooked by many who actually need it.May the better product win!