The marketers love to see you FAT. I swear by French Fries!
Because fat women (and men) eat out more, have more medicines, consult more doctors, use more beauty aids than their not so fat cousins, work harder to not look their weight thus focus more on clothing and of course work hard to get back into shape.
With all these things going for marketers (and media), who would not want to have fat people around?
As India bloats (Add India today statistics here) the marketers are only too happy.
But why are we bloating?
Because we are eating the same that we used to in school & college but have stopped taking the bus (thus no walking to the bus stop), sit in air-conditioned environs (thus stopped sweating) burning, do not have the time to go home (leave aside a game of cricket or tennis), have more alcohol to consume (no need to pool for a bottle of Old Monk, just take a cab to the nearest pub & let the waiter be your saki) & eat more non-vegetarian fare than what our grand father would have ever imagined (over 65% of Indians are no-vegetarians today – Hindu state?).
No matter how much wellness is reported by media, the inches are not going anywhere yet. Statistics show that two thirds of working people joining a gym to lose weight, give up in the first 10 days.
While the nation ‘seems’ to be becoming a health freak the chances are that people are heavier rather than healthier.
Because fat women (and men) eat out more, have more medicines, consult more doctors, use more beauty aids than their not so fat cousins, work harder to not look their weight thus focus more on clothing and of course work hard to get back into shape.
With all these things going for marketers (and media), who would not want to have fat people around?
As India bloats (Add India today statistics here) the marketers are only too happy.
But why are we bloating?
Because we are eating the same that we used to in school & college but have stopped taking the bus (thus no walking to the bus stop), sit in air-conditioned environs (thus stopped sweating) burning, do not have the time to go home (leave aside a game of cricket or tennis), have more alcohol to consume (no need to pool for a bottle of Old Monk, just take a cab to the nearest pub & let the waiter be your saki) & eat more non-vegetarian fare than what our grand father would have ever imagined (over 65% of Indians are no-vegetarians today – Hindu state?).
No matter how much wellness is reported by media, the inches are not going anywhere yet. Statistics show that two thirds of working people joining a gym to lose weight, give up in the first 10 days.
While the nation ‘seems’ to be becoming a health freak the chances are that people are heavier rather than healthier.
Thin is in but fat is not out!
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