Starting today I'd share with you learnings and observations on youth under the title - Nu Uth. You'd get Nu Uth udates regularly.
Here goes the first one.
For the urban youth of today, technology is an enabler and geography is a concept of the past.
This is manifested in their attitude towards of social networking websites like Orkut, MySpace etc. A quick glance of these websites indicates a sharply youth oriented user ship.
Most of these social networking websites are a life-sized illustration of the concept of 5 degrees of separation. Young boys and girls do not just interact with their offline friends but also get to explore a whole new network of offline relationships, online.
Apart from interacting with friends & friend’s friends and so on, a large number of young boys and girls registered on these sites are active members of multiple ‘communities’.
A lot can be understood about the Nu Uth from their community affiliations. Also, these communities bust the myth that Nu Uth is poorer in belief & is groping for a cause. Actually they have both and they are actively engaged in them too, just that the location of the community, cause & the belief has moved away from slogan shouting & striking down the classic broadways to scrapping and mass messaging on broadband data pipes.
For the Nu Uth, passion and principles are free of physical space.
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