Thursday, December 07, 2006

Is life saving different from life extending?



Is Spa a luxury and thus not meant for the ‘common man’?
Spas marry the ancient medical/healing texts from different parts of the world (Indian, Oriental, Western etc.) with contemporary symbols of comfort (a five star environment). What results is Healthy living wrapped in hi-tech hospitality, something that’s not for the ‘common man’.
But if you look at the kind of services that a Spa offers viz. natural oil ‘therapies’, Ayurvedic massage & ‘therapies’, hydro ‘therapies’, I would tend to think why not for the common man.
Most of these services are aimed at the stressed urban dwellers who are looking to relax their body & mind.
Does this mean that proverbial ‘common man’ does not get stressed?
What about the daily wage earners we see at all those construction sites or even an average office boy, an accountant etc who do not have a six figure salary? Do they not get stressed?
Well, I am sure all of us, no matter common man or individual extraordinaire, we do get stressed. But all of us do not get to go to a Health Spa to rejuvenate.
So what’s the big deal? Everyone can’t afford everything!
It is true that everyone can’t afford everything but it is equally important to define as to what qualifies as ‘everything’ and what is labeled as ‘something’.
Buying a very expensive dress or a sports car or perhaps a mansion on a island might be some of the things that could find a place in the ‘something’ list but could medicine be in the same list?
That precisely is the point.
I look at Health Spas and similar such rejuvenation centers as precursors to a new kind of medication. A medication that is natural, rejuvenating and an early sign of many more things to come. Like biomedical engineering.
It has been proven how a better health regimen, something that health Spas do, leads to a healthier life and more importantly a longer life span.
But can everyone afford a health Spa?
No.
It would not be a surprise that in the time to come, despite the price control that govt. imposes on pharmaceutical companies, it would not be able to guarantee democratic medical care to the common man. Because in therapeutic concepts like biomedical engineering, where we would be synthesizing/cloning (and not manufacturing) cures like substitute organs for the aging, new skin for the damaged, better memory for that old man and fertility treatment for people marrying or remarrying late etc.

Today it is only Spas and some really complex medical procedures, tomorrow it could be life-extending procedures that would be available at a price.
Just like everyone can’t buy Sheseido, everyone would not be able to extend his or her life.

With the rise of super-expensive life extension medical procedures & multiple segments of medical care, life saving procedures and drugs would acquire an entirely new meaning.

No comments: